MAIA’s digital consumer advertising campaign is designed to raise awareness and generate leads for the independent insurance agents of Massachusetts. There is no fee to be listed; your membership to MAIA ensures you a profile on The Independent Agent Finder, our consumer-facing micro-site.
This digital platform is both measurable and creates lead generation opportunity. Individuals with a profile will be the main point of contact for new leads generated by the campaign and should expect to reach out to new leads as quickly as possible.
Leads are captured in two ways: through the micro-site as well as through ads on social media. These two types of leads, Asked-For-You Leads and Asked-For-Agent Leads, will be view-able in your personalized agent dashboard.
Asked-For-You Leads are users who selected your profile on the micro-site and agreed to be contacted by you.
Asked-For-Agent Leads are users who saw an ad from MAIA on social media and agreed to be contacted by a local agent. The microsite randomly matches each of these users with a nearby agent.
Ensure you're profile is optimized to connect with potential clients and that you can successfully follow up on incoming leads. It’s more important than ever to follow up with your leads as soon as possible, and to report back on the status of the lead using your dashboard, which helps us track the campaign’s performance.
Heather Kramer, VP & COO at firstname.lastname@example.org or 508-634-7369.
Melissa Murphy, Marketing/Communication Manager, email@example.com or 508-634-7363.