Consumer Advertising Campaign


Be Part of Our Award-Winning Ad Campaign

MAIA’s digital consumer advertising campaign is designed to raise awareness and generate leads for the independent insurance agents of Massachusetts. There is no fee to be listed; your membership to MAIA ensures you a profile on The Independent Agent Finder, our consumer-facing micro-site.


The campaign basics... Digital ads targeting "adult mindset millennials" direct consumers to The Independent Agent Finder,  which will help them find individual agents in their area. Prospects will enter some basic information and be presented with a randomized list of local MAIA member agents that they can choose to do business with. Last year, over 700 agencies created profiles!


This digital platform is both measurable and creates lead generation opportunity. Individuals with a profile will be the main point of contact for new leads generated by the campaign and should expect to reach out to new leads as quickly as possible.

Leads are captured in two ways: through the micro-site as well as through ads on social media. These two types of leads, Asked-For-You Leads and Asked-For-Agent Leads, will be view-able in your personalized agent dashboard. 

Asked-For-You Leads are users who selected your profile on the micro-site and agreed to be contacted by you.

Asked-For-Agent Leads are users who saw an ad from MAIA on social media and agreed to be contacted by a local agent. The microsite randomly matches each of these users with a nearby agent.

Optimize for Success ...

Ensure you're profile is optimized to connect with potential clients and that you can successfully follow up on incoming leads. It’s more important than ever to follow up with your leads as soon as possible, and to report back on the status of the lead using your dashboard, which helps us track the campaign’s performance.

For questions about the campaign or assistance with your profile please contact:

Heather Kramer, VP & COO at or 508-634-7369.
Julie O'Malley, Marketing/Communication Manager, or 508-634-7363.

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