Consumer Advertising Campaign


MAIA’s digital consumer advertising campaign is designed to raise awareness and generate leads for the independent insurance agents of Massachusetts. There is no fee to be listed; your membership to MAIA ensures you a profile on The Independent Agent Finder, our consumer-facing micro-site.


The campaign basics... Digital ads targeting "adult mindset millennials" direct consumers to The Independent Agent Finder,  which will help them find individual agents in their area. Prospects will enter some basic information and be presented with a randomized list of local MAIA member agents that they can choose to do business with. 

This digital platform is both measurable and creates lead generation opportunity. Individuals with a profile will be the main point of contact for new leads generated by the campaign and should expect to reach out to new leads as quickly as possible.

More Info:

For questions about the campaign or assistance with your profile please contact:

Heather Kramer, VP & COO at or 508-634-7369.
Melissa Murphy, Marketing/Communication Manager, or 508-634-7363.

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