UPDATE 7/30/19: New Ad Campaign is Generating Buzz!
MAIA’s 2019 consumer ad campaign has been running on Facebook, Instagram, Pandora, Hulu, and other digital channels for two weeks, targeting potential MA insurance seekers with bold, edgy ads promoting the value of local independent insurance agents. THANK YOU to all who have shared the posts on your social media pages. The more we all boost the campaign’s reach, the greater the buzz for MA agencies.
CLICK HERE to learn how you can get involved!
7/23/19 — We’re thrilled to announce that MAIA’s brand new series of digital ads is live. Ads are running on a variety of digital channels, including Facebook, Instagram, Pandora, and Hulu. They target MA residents who may be considering purchasing insurance, showcasing real-life insurance scenarios (flood, fire, car accident, burglary), and statistics. The ads provide a jolting reminder that buying insurance is not about lizards and funny commercials; it’s about being covered when the unthinkable happens.
“These ads are a bit edgy. A bit disruptive,” explains MAIA President and CEO Nick Fyntrilakis. “They give people a gut check: Am I covered for that? Will I have enough to replace my car/house/belongings? They plant a seed of doubt and then present the solution: Talk to a local independent agent.”
The ads direct consumers to visit the freshly updated independentagentfinder.com, where they can read testimonials from people who have an independent agent and find agents near them. Every MAIA member agency is in the independent agency finder, so it’s easy for customers to find you!
For more details about the campaign, video links and screenshots of the ads, and ways that YOU can help boost the reach of the ad campaign, click this link:
MAIA is very grateful to the partners who generously contributed to this campaign to raise awareness of the advantages of local independent insurance agents.